Ever visited a supermarket and bought things you didn’t even need?
Well, that’s the magic of gondola shelving. The name may sound a little off-beat, but we assure you that it makes a very big difference in both the lives of consumers and marketing professionals alike.
Simply put, gondola shelves are the racks where products are showcased in shops primarily supermarkets – but they’re not restricted to supermarkets nowadays.
Even small establishments have started putting them as they allow for an efficient, all-encompassing view.
Let’s learn more about them in this blog!
What is gondola shelving?
Gondola shelves are hands down one of the most common types of shelving used in shops, supermarkets and warehouses.
They represent an efficient and organized way of both storing and displaying products that you have to offer to your consumers.
How gondola shelves make a difference
Gondola shelves help you organize products and present them in a uniform manner.
Not only that, but they also allow for efficient use of space – as products can be vertically lined (one in front of the other) on a single shelf. This also helps cater to more than one customer at a time.
After all, they’re usually large in nature. You can store various products or various varieties of the same product as well. And if you’re looking for smaller shelves, you can choose them too.
They help boost sales and product discovery too, driving in more customers and profits for its users.
Advantages of gondola shelving
There are many advantages of using gondola shelves. The primary ones include:
Customers can easily view and select products: With gondola shelves, customers can view a wide variety of products without walking much. For example, an aisle can store various utensils all divided and classified into shelves so that buyers can get all their products without having to switch aisles.
Improved efficiency: Gondola shelving represents a very elaborate and efficient usage of store space. In stores that require multiple types of products from a variety of brands, it’s important that the space is utilized as much as possible.
Optimized inventory stocking: Products can be placed in front of one another, so that buyers can still buy products without a store worker having to replace them manually every time. This is one of the prime advantages of these shelves.
Compartmentalization benefits: Aisles can be divided into specific industries. For example, an aisle can be dedicated for ready-to-eat foods like instant noodles and full-course meals. These shelves would include multiple brands and serving sizes too, so that consumers can select the ones that fit them best.
Types of gondola shelving
There are 4 main types of gondola shelves:
Wall gondola shelving
These are single-sided displays, and usually have a wall that they’re backed up to. They’re best for showcasing items that don’t demand much visual emphasis or floor space. They are effective for lining up a store’s perimeter.
Island gondola shelving
These are double-sided configurations and are open from both sides. They’re best for products that require visibility from all angles, and are usually in more demand as well. Island gondolas are the retail shelving system that supermarkets and stores usually have.
End cap gondola shelving
These are the small shelving unit systems you see nearby the billing section in supermarkets. They attract last-minute purchases, and include things like snacks, drinks, or even dispensable things like batteries.
Wire gondola shelving
This type of shelving consists of a wire mesh on its back panel. It works best for irregular and loose items like toys or produce (agricultural products). With its open mesh, users get better product visibility.
Read More About Types of Gondola Shelves
Is gondola shelving a good option for you?
Well, gondola shelves work best if you have a consumer-based physical store. They’re what supermarkets and other retail stores thrive on.
There’s a good amount of consumer psychology at play here as well. With so many aisles, so many brands and so many varieties – a buyer will settle at the idea of exploration.
Once that starts, a buyer will scour through products. And eventually, they will end up buying more things. And the visual aspect plays a big role in this too, as buyers can remember that they need this too (out of the blue).
Actually, not out of the blue. Rather, a structured marketing tactic.
So, if you’re in a customer (and retail) heavy business- then gondola shelves are the best option for you.
The bottom line
Well, that’s pretty much it!
We understood what gondola shelves are, and then we also went through its various types. They truly do represent a remarkable piece of shelving equipment.
With the many types and uses, gondola shelves are placed at the top of the retail shelving segment!
With Gold Coast Racking, you can get Gondola shelving for sale easier than ever!
FAQs
1. What is the main purpose of gondola shelving?
Gondola shelving is designed to efficiently display and organize products in retail spaces. With that, it also increases product visibility.
2. Where is gondola shelving commonly used?
It’s most commonly found in supermarkets and retail outlets. Even small stores and pharmacies are adopting it today.
3. Can gondola shelving be customized to fit different products?
Yes. It is customizable with various shelf sizes, back panels, and configurations.
4. What type of gondola shelving is best for center aisles?
Island gondola shelving is ideal for center aisles since it’s double-sided. It allows customer access and visibility from both directions.
5. Why is gondola shelving effective in increasing sales?
It promotes impulsive buying as customers can see everything at eye level. Strategic placement matters here.
